Minnesota Printing and Direct Mail Experts

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Archive for February, 2009

Highlight Printing, Minneapolis, MN: Examples of Beautifully Designed Printing

  

Highlight Printing, a local printer near downtown Mpls, (BTW…with convenient parking) to create a library of examples of beautifully printed pieces.

Printing always has a purpose…some sort of communication it is trying to achieve…whether it be marketing, branding, inviting, listing prices, labeling…whatever. The real genius is when a designer combines the necessary function of the piece with creativity that sets that piece apart.

Want a way to show off your genius?!  This is the spot!  If you (or anyone you know), have created, designed, witnessed, or produced a really cool printed piece – I want to feature you on my blog.  It can be anything: Direct Mail, Sales Literature, Identity Packages, Invitations, Packaging, Training Materials, Books or Booklets, etc., produced any way: offset printing, digital printing, thermography, embossing, foil stamping, cool bindery and finishing techniques, etc…you get the idea.  My hope is to assemble quite a little library of cool samples.

I am going to kick this series off with a link to a story I saw yesterday about some pretty cool wine labels (please be sure to come back when you’re done):

http://www.designer-daily.com/25-brilliant-wine-label-bottle-package-designs-1808

Hope you enjoyed it!  My faves are the one with the root going down through the text and the ones with the die-cut long skinny tear-drop.  You?

If you are interested in discussing the production creativity we bring to the table, in our consultative, can-do approach, please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis, MN: Print Budget: How To Save Money On Your Printing, Tip #2

Highlight Printing, a local printer near downtown Mpls, MN (with convenient parking!) has tips on how to spend less on printing:

 Tip #2:  Use a “Shell and Imprint” Program, also known as a “Stationery Fulfillment Program”.

“Shell and Imprint Program” definition:  A system of pre-printing the static information on an inventoried item (business cards, for example) that will, on-demand, be imprinted with the variable (or personalized) information.

How it works: 

  • Step 1: Produce the shells:  Usually it is the “shell” (the logo, tagline, and other static info) that is the most intricate and colorful design-wise.  Because of the set-up involved in printing, it saves money to order larger quantities at one time rather than little bits several times.  The more intricate the “shell” design (foil, embossing, multiple colors, etc.), the more this holds true.  Shells can be amazingly inexpensive (depending on the design, of course).
  • Step 2: Imprint the shell with the personalized info: usually it is the imprint that is the simple, often 1 color, part of the piece.  Imprinting, particularly digital imprinting, is very inexpensive.  (We can also make it super-easy, too! With an on-line ordering system that offers an immediate PDF proof, lay-out guidelines, ordering guidelines and ordering privelage rules built right in, the process couldn’t be any easier.)

Who it works for:

  • Companies with multiple locations
  • Distant sales offices
  • Companies with kiosks or micro-offices
  • Advertising initiatives with different offers, information, or expiration dates
  • Any company that has even just a few employees that have business cards

What it works on:

  • All Business Stationery (business cards, letterhead, envelopes, note-cards, note-pads)
  • Brochures (personalize the info, the location or the offer)
  • Coupons (perhaps an A/B split to test which offer gets the most hits)
  • Training materials (can make more of an impact if they are personalized in some way)
  • Certificates and Awards (with variable data with the winner’s name)
  • Forms (again…multiple locations??)

Additional Benefit:

  • It gives the manager of the program more control over the look, design and quality.
  • We don’t charge for managing the inventory of the shells!

We have saved our clients untold amounts of money by implementing this process:  from 5 person offices to huge corporations with many national and international location.  We have experience with everything from translation to international shipping.

If you are interested in discussing how we may be able to save you money in this way (or any other suggestions we may have – we offer a FREE PRINT-SPEND ANALYSIS program), please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis, MN: Cost-Saving Quick Tips on Professional Business Stationery

Highlight Printing, a local printer near downtown Mpls, MN (with convenient parking!) gives advice on how to design your stationery/identity/branding package to save money:

Budget, budget, budget…for most of us it is a primary concern these days.  As a business owner myself, budget is ALWAYS of concern.  Our theory is that if you get to start from scratch, why not design smart…why not try to incorporate effectiveness AND economy from the very start?

Business stationery definition: Mostly this refers to letterhead, envelopes, and business cards.  But stationery can also include proposal sheets, pocket folders, notecards, etc.  Here are some things I think about when I help folks walk through the process of designing and printing their stationery:

  • Branding/Design:  Your logo, font, colors, and tagline can either say nothing about your company (well, it actually always says something) or you can use it to describe who you are.   Take our company for instance, I am of the belief that every bit of communication we have with our clients ”brands” us, whether we want it to or not.  The same goes for you.  It costs no more money to print a well-designed letterhead that defines you than it does to print a generic one.  If we have the opportunity to consult with you (no charge, by the way), we will talk in depth about your audience and the perception you are trying to create. 
  • Paper:  Paper can also communicate a lot:  a cotton-feeling “toothy” sheet says school…lawyer…bank…well established and mature.  While a super-smooth sheet can feel cutting edge, new, or techy.  Often times a non-textured white sheet such as these is the only logical choice, but other times a texture (linen, etc.) and/or a color can make a huge impact in the design.  How about a light tan, paper-bag looking paper for a recycling company?  Or a marble looking sheet for an interior design company?  We have 1000’s of choices at various price points (we promise to show the least expensive first!), and many of them contain recycled fiber.
  • Colors of Ink:  Most stationery is designed to be 2 color and the reason is simple – it is less expensive than 4 color process.  I lean towards (but am not married to…after all it’s up to you!) 1 and 2 color for that reason as well.  A well designed identity and stationery package does not have to be expensive to produce.  A great example of an effective and inexpensive identity design is that of Room and Board furniture stores.  While they are not a client of mine (perhaps I should call on them after I write this blog!), I have long admired their branding for its genius.  Their website doesn’t show it exactly the same way as their sign and (I would guess) their stationery does, but you can still see the simplicity of it @ http://www.roomandboard.com/rnb/
  • Method of Production:  Most of the time we recommend offset printing, but we have digital printing available for lower quantity needs..perhaps when you are dipping your toe into the waters of a new identity.  We can suggest tons of ways to save you money!  Lots of locations?:  On-line ordering and soft-proofing, with an inventoried shell and imprint program and direct shipping.  A start-up with one location?:  Perhaps digital printing is the way to go…and we will carefully review quanitites to get the most bag for the buck.  In between?:  Perhaps a combination of both.  Each situation is different and we will help you walk through the process to make sure you get exactly what will work best for you.

We would love the opportunity to show you what we have done with our own recent re-branding or to discuss your own stationery/identity/branding  package.  You can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis: Digital Printing vs. Offset Printing

Highlight Printing, a local printer near downtown Mpls, MN with convenient parking: defines digital printing and offset printing:

These days, almost all types of printing start with a digital file…so is it all digital printing?  No.  There are important differences between digital printing and offset printing and pros and cons to each:

Offset Printing definition:  A printing process that requires plates and ink.  The ink transfers to the image on the plate, and then “offsets” onto the paper.

Digital Printing definition:  A printing process that “rips” data to an output device to tell it where and what amounts of toner to put on the paper.

Pros and Cons of digital printing and offset printing:

  • Digital Printing is less expensive on lower quantities and offset printing is less expensive on higher quantities.
  • Digital Printing can be “on demand”.  For instance, if you need 20 of something, you can order 20 of something.
  • Digital Printing requires less paper to set up on, and less chemicals to run, so is more “green”.
  • Digital Printing can come off the printer collated and even bound/finished.
  • Digital Printing can incorporate variable data and mailing info right in the printing process – it can go straight from the printer to the post office.
  • Digital Printing primarily uses toner for imaging.  Toner does not soak into the sheet of paper so can crack if not carefully handled.  Also, toner can re-melt if sent through another device that heats the sheet (such as a laser printer to print your letter on pre-printed letterhead.)
  • Digital Printing requires no time to dry like offset does, so often can be produced faster.
  • Digital Printing often has a sheen – which can be perceived as a pro or a con.
  • Offset Printing presses generally print much faster than digital printing presses, so production can actually be faster using the offset printing method when the quantities are large.
  • Offset Printing can often support a larger size sheet of paper so if there are multiple versions that can all fit up on one press-run, it can be less expensive and maybe faster.

There are many, many factors to consider when choosing digital printing or offset printing – we can help you decide which method is best for your particular need.

If you’d like to see samples and/or talk about your specific project, you can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis: Copies vs. Digital Printing

Highlight Printing, a local printer near downtown Mpls, MN: defines copies and digital printing:

Whether black and white copies, color copies, black and white digital printing or color digital printing, the differences are consistent:

  • Copies are when an “original” is laid on the glass of a copier and the “Start” button is pushed – it just makes a copy of it.  This is an analog process – it is just taking a picture of the original, there is no scanning of data.
  • Digital Printing is producing a document from a file.  So it’s like making 100, 1000, or 1,000,000 originals. 

There are 2 main types of digital printing:  Toner based and Ink Based:

  •  Toner based…well, you can figure it out…it uses toner.  OK, but besides that, this is the process most commonly referred to when talking of digital printing - some machines can support variable data and mailing/address block info (so straight from the printer to the post-office), almost all can produce a collated piece, and some can actually do bindery/finishing in-line.
  • Ink Based:  These are traditional offset printing presses that have a digital plating system right on the press itself.  This method is good for low quantity runs of exactly the same thing…it has no capacity for printing out a multiple page collated and/or bound documents, and cannot produce variable data or address mailing projects.  Also, you would never produce a low quantity this way because the digital plates and makeready make low quantities more expensive.

If you’d like to see samples and/or talk about your specific project, you can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis: Best Bindery Options, Tips and Tricks: Wire-O Binding

Highlight Printing, a local printer near downtown Mpls, MN: Focus on Wire-O Binding  (also referred to as “double loop”).  

Binding should not be the last thought when planning a project…in fact, it should probably be among the first considerations.  The way a project is “bound” or “finished” is important because it gives the end user the first impression of what that book is about…it’s the first glimpse into the “feel” of the project.

The 4 biggest considerations when choosing a binding option:

  • Audience
  • Usage
  • Durability
  • The “feel” you are trying to convey

Additional things to consider when choosing a binding option:

  • Storage
  • Boxing and shipping
  • How much white space is necessary for the binding edge?
  • Does there need to be printing on the spine?
  • Will there be updates and pages that need to be swapped out?
  • Does the book need to be tamper resistant or tamper evident?
  • And of course…cost.

Advantages of Wire-O:

  • Pages turn easily
  • Books lay flat
  • 360 degree page turning
  • Opposite pages are aligned (unlike spiral which “steps up”)
  • Very Durable (but still metal – if it gets crushed, it stays crushed)
  • Artwork is available on the spine with wrap-around covers (unlike spiral)
  • Many colors available (but primarily used in black, white and silver)
  • Heavy-duty, “techy” look that never goes out of style
  • Cost effective at fairly low quantities

Additional thoughts:

  • It is important to consider carefully the company you choose to do your bindery.  Bindery is the point in the production process where your project is most vulnerable…a whole lot of printing cost and effort can be wrecked pretty quickly if the binding isn’t done with care.  Always use a trusted source for bindery and finishing.
  • Highlight Printing offers professional, commercial level bindery in-house – often producing your project cheaper, faster, and with  more “in-house” control than other print shops. 
  • Highlight Printing inventories multiple sizes and colors of Wire-O binding material. 

Additonal Binding Options:

  • Perfect Binding (this is like a soft-cover book)
  • Spiral Binding (also referred to as “plastic coil”)
  • GBC Binding
  • Velo-binding
  • Saddle Stitching (also called “booklet making”)
  • Hard Cover (several options available)
  • 3-ring Binders (also many creative options are available)

Ideas of types of things that get “bound”:

  • Instruction Manuals
  • Presentations
  • Training Manuals
  • Directories
  • Workbooks
  • Books
  • Booklets
  • Reference Guides
  • Cookbooks

If you’d like to see samples and/or talk about your specific project, you can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com   Watch for more “Bindery Quick Tips” in the weeks to come.  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis: Best Bindery Options, Tips and Tricks: Spiral Binding

Highlight Printing, a local printer near downtown Mpls, MN: Focus on Spiral Binding  (also referred to as “plastic coil”).  

Binding should not be the last thought when planning a project…in fact, it should probably be among the first considerations.  The way a project is “bound” or “finished” is important because it gives the end user the first impression of what that book is about…it’s the first glimpse into the “feel” of the project.

The 4 biggest things to consider when choosing a binding option:

  • Audience
  • Usage
  • Durability
  • The “feel” you are trying to convey

Additional things to consider when choosing a binding option:

  • Storage
  • Boxing and shipping
  • How much white space is necessary for the binding edge?
  • Does there need to be printing on the spine?
  • Will there be updates and pages that need to be swapped out?
  • Does the book need to be tamper resistant or tamper evident?
  • And of course…cost.

Advantages of spiral:

  • Books lay flat
  • 360 degree page turning
  • Durable
  • Crush and scratch resistant
  • Many colors available (very cool for versioning)
  • Modern, professional look
  • Cost effective at fairly low quantities

Additional thoughts:

  • It is important to consider carefully the company you choose to do your bindery.  Bindery is the point in the production process where your project is most vulnerable…a whole lot of printing cost and effort can be wrecked pretty quickly if the binding isn’t done with care.  Always use a trusted source for bindery and finishing.
  • Highlight Printing offers professional, commercial level bindery in-house – often producing your project cheaper, faster, and with  more “in-house” control than other print shops. 
  • Highlight Printing inventories many sizes and colors of plastic spiral coil. 

Additonal Binding Options:

  • Perfect Binding (this is like a soft-cover book)
  • Wire-O Binding (also referred to as “double loop”)
  • GBC Binding
  • Velo-binding
  • Saddle Stitching (also called “booklet making”)
  • Hard Cover (several options available)
  • 3-ring Binders (also many creative options are available)

Ideas of types of things that get “bound”:

  • Instruction Manuals
  • Presentations
  • Training Manuals
  • Directories
  • Workbooks
  • Books
  • Booklets
  • Reference Guides

If you’d like to see samples and/or talk about your specific project, you can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com   Watch for more “Bindery Quick Tips” in the weeks to come.  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis, MN: Printing Tips and Tricks: Specifying PMS Colors in Microsoft Publisher

Highlight Printing, a local printer near downtown Mpls, offers Quick Tips from our pre-press experts:

First things first:

  • Generally, we advise the use of PANTONE solid coated colors when designing and building your documents.  Staying consistent with your color naming not only makes it easier for you, but it also gives us the most flexibility in regards to color editing, selecting, & matching.
  • Specifying a color as uncoated or coated will not change the ink that is used when printing a spot-color project, it just changes the way the color is represented on your laser proof.  The same exact ink can look very different depending on whether it is being printed on a coated or uncoated sheet – even if the sheets are the same shade of white.
  • If the project is a 4-color process piece, we have found it is best to allow our software to determine the tints to make up the recipe to best match the PMS color.  This is especially true if the piece will be produced digitally.

Specifying PMS Colors In Microsoft Publisher:

A big shout-out to Chris in our pre-press department for giving us these “Quick Tips”. 

These tips are accurate for most digital and offset methods of printing.  Please give us a call for more specific info about your particular project.  You can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com   Watch for more “Quick Tips” in the weeks to come – we’re here to help!  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis, MN: Printing Tips and Tricks: Specifying PMS Colors in Adobe Illustrator

Highlight Printing, a local printer near downtown Mpls, offers Quick Tips from our pre-press experts:

First things first:

  • Generally, we advise the use of PANTONE solid coated colors when designing and building your documents.  Staying consistent with your color naming not only makes it easier for you, but it also gives us the most flexibility in regards to color editing, selecting, & matching.
  • Specifying a color as uncoated or coated will not change the ink that is used when printing a spot-color project, it just changes the way the color is represented on your laser proof.  The same exact ink can look very different depending on whether it is being printed on a coated or uncoated sheet – even if the sheets are the same shade of white.
  • If the project is a 4-color process piece, we have found it is best to allow our software to determine the tints to make up the recipe to best match the PMS color.  This is especially true if the piece will be produced digitally.

Specifying PMS Colors In Adobe Illustrator:

  • Open the document in Illustrator.
  • On the top menu bar, select Window and scroll down to Swatches.
  • In the Swatches palette, click on the small arrow in the upper right corner to open a drop down menu.
  • Scroll to Open Swatch Library, then scroll to Color Books, then scroll to PANTONE solid coated to open the PANTONE solid coated palette.
  • For ease, click on the small arrow in the upper right corner of the PANTONE solid coated palette and select Show Find Field.
  • Type the PMS color you are looking for into the Find box.  (The color swatch number you type in will be highlighted.)
  • Select the item(s) you wish to color and then click on the color in the PANTONE solid color palette.  This will simultaneously color your item(s) and place the color swatch in your Swatches palette.

A big shout-out to Chris in our pre-press department for giving us these “Quick Tips”. 

These tips are accurate for most digital and offset methods of printing.  Please give us a call for more specific info about your particular project.  You can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com   Watch for more “Quick Tips” in the weeks to come – we’re here to help!  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis, MN: Printing Tips and Tricks: Specifying PMS Colors in QuarkXPress

Highlight Printing, a local printer near downtown Mpls, offers Quick Tips from our pre-press experts:

First things first:

  • Generally, we advise the use of PANTONE solid coated colors when designing and building your documents.  Staying consistent with your color naming not only makes it easier for you, but it also gives us the most flexibility in regards to color editing, selecting, & matching.
  • Specifying a color as uncoated or coated will not change the ink that is used when printing a spot-color project, it just changes the way the color is represented on your laser proof.  The same exact ink can look very different depending on whether it is being printed on a coated or uncoated sheet – even if the sheets are the same shade of white.
  • If the project is a 4-color process piece, we have found it is best to allow our software to determine the tints to make up the recipe to best match the PMS color.  This is especially true if the piece will be produced digitally.

Specifying PMS Colors In Quark:

  • Open the document in Quark.
  • On the top menu bar, select Edit and scroll down to Colors.
  • In the Colors window, select New.
  • In the Edit Color window change Model to PANTONE solid coated.
  • Type the PMS number you are looking for in the bottom right box, or scroll thru the color menu and click on a PMS color.
  • Click OK the click Save - your new color will now show in the Colors palette.

A big shout-out to Chris in our pre-press department for giving us these “Quick Tips”. 

These tips are accurate for most digital and offset methods of printing.  Please give us a call for more specific info about your particular project.  You can contact us @ 612.522.7600 or through our website @ www.highlightprinting.com   Watch for more “Quick Tips” in the weeks to come – we’re here to help!  We welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

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