Highlight Printing, a local printer from Minneapolis, MN, has a multitude of marketing tips and tricks…here’s one:

So, how do you stay in constant contact with your prospects and clients, without being a pest?  How do you have them start looking to you as a provider of solutions, when they won’t see you or take your call?  May I present the simplest solution of all:  a pad of Post-It notes or a regular notepad.  It is so simple…just give ‘em something they’ll keep on their desk and use…and they’ll see your logo, product, or service every day.

You are almost certainly familiar with Post-It notes, but are you familiar with some of the other new personalized products in the Post-It line?  How about:

• Angle Cut Notes
• Die-Cut Notes
• Note Cubes
• Pens and Highlighters with Post-It flags
• Flags, Filing Tabs & Flad Dispensers
• Gift Sets
• Dispensers
• Super Sticky Products
• Lint Sheet Pocket Packs
• Poster Paper (no tape necessary)

How Highlight Printing uses notepads and Post-It notes:  In marketing Highlight Printing, we have the same challenges every other company does:  getting our propects to see us and listen to us.  As part of our strategic market plan, we have assembled a small packet to leave for those folks that don’t have the time to see us when we visit.  The packet (it’s just an envelope, really) includes a mini-notepad, a Post-It notepad, and another very cool specialty Highlight product called “Capture Card” (that I will blog about another time), all of which, of course, are slathered in our logo.  It works well for us because we get the double effect of showing products we produce.  But whether you’re a manufacturer, a software developer, insurance company…whatever, the effect is still the same = keeping your name in front of your client.  As a bonus, we have also found that these personalized pad are actually LESS EXPENSIVE than buying Post-It notes from Walmart, so you can use them internally as well…branding throughout your organization, or using them as an internal goal reminder or training reminder…the list is endless.  If you would like to see what we can do for you, we’d be happy to either show you what we have done, or put a sample together specifically for you.  Please call us at 612.522.7600 or check out our website @ www.highlightprinting.com

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovations.