Highlight Printing, a local printer near downtown Mpls, is creating a library of examples of beautifully printed pieces:

A well-designed, well-printed piece is like a piece of art…and should be appreciated for the art it truly is.  This area of my blog is dedicated to the appreciation of great printed design.  (If you would like to be featured, or if you know of a deserving design or designer, my contact info is below).

This is the 15th posting in the series and is NOT featuring a design firm this time!  This week I would like to share my appreciation and awe of Dept 56’s marketing pieces.   Their designs start with beautiful photography and end with strong font choices, and a creative use of layout and color choices.  It all comes together well on their website, but even better on the printed piece – THAT is where the feel of the miniature scene comes to life through the imagination of the viewer.  Here is an example:

You can’t tell, cuz after all you are viewing this on the web, but the depth of color and the detail that is visible in print far FAR surpasses the web stuff.  Don’t get me wrong, they have a great site, too, but IMHO, the web can’t hold up to the emotion and imagination created on the printed piece – for this particular product.

Just my 2 cents worth.

If you are interested in discussing the production creativity we bring to the table, in our consultative, can-do approach, please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE

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