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Highlight Printing, Minneapolis, MN: Examples of Beautifully Printed Design, #15

Highlight Printing, a local printer near downtown Mpls, is creating a library of examples of beautifully printed pieces:

A well-designed, well-printed piece is like a piece of art…and should be appreciated for the art it truly is.  This area of my blog is dedicated to the appreciation of great printed design.  (If you would like to be featured, or if you know of a deserving design or designer, my contact info is below).

This is the 15th posting in the series and is NOT featuring a design firm this time!  This week I would like to share my appreciation and awe of Dept 56’s marketing pieces.   Their designs start with beautiful photography and end with strong font choices, and a creative use of layout and color choices.  It all comes together well on their website, but even better on the printed piece – THAT is where the feel of the miniature scene comes to life through the imagination of the viewer.  Here is an example:D56Postcardsmall

You can’t tell, cuz after all you are viewing this on the web, but the depth of color and the detail that is visible in print far FAR surpasses the web stuff.  Don’t get me wrong, they have a great site, too, but IMHO, the web can’t hold up to the emotion and imagination created on the printed piece – for this particular product.

Just my 2 cents worth.

If you are interested in discussing the production creativity we bring to the table, in our consultative, can-do approach, please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE

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Highlight Printing, Minneapolis, MN: Examples of Beautifully Printed Design

Highlight Printing, a local printer near downtown Mpls, is creating a library of examples of beautifully printed pieces:

A well-designed, well-printed piece is like a piece of art…and should be appreciated for the art it truly is.  This area of my blog is dedicated to the appreciation of great printed design.  (If you would like to be featured, or if you know of a deserving design or designer, my contact info is below).

 This is the 14th posting in the series and is featuring another local Minneapolis design firm.  We were fortunate to meet them when they contacted us  after being referred by a long-time customer – and coincidentally they are located just a few miles from our plant!  e10 Strategy + Design focuses not only on the design, but also on the strategy of the market implementation – a great combo.  They have lots of great samples, but I think the most remarkable work is under their “identities” tab.  As you scroll through their samples, make sure to read the text with the story behind the design creation…that really helps to explain the process behind these beautiful designs:

http://www.e10-inc.com/work.html

Great stuff, eh?

If you are interested in discussing the production creativity we bring to the table, in our consultative, can-do approach, please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE

Highlight Printing, Minneapolis, MN: Examples of Beautifully Printed Design

Highlight Printing, a local printer near downtown Mpls, is creating a library of examples of beautifully printed pieces:

A well-designed, well-printed piece is like a piece of art…and should be appreciated for the art it truly is.  This area of my blog is dedicated to the appreciation of great printed design.  (If you would like to be featured, or if you know of a deserving design or designer, my contact info is below).

 This is the 13th posting in the series and is featuring a designer who has offices in LA and Minneapolis.  I “found” them through twitter yesterday after meeting with a great local designer (Brock Ray…featured as the 12th posting) who tweeted about the 2 great meetings he had – one with us at Highlight and 1 with Brent from YYES.  So I checked out the “other” great meeting (who wouldn’t, right?).  Oh my gosh…my jaw practically hit the floor when I saw his beautiful work.  Followers of this series of blogs know I often site my favorite sample on a designers website, and I just can’t pick!  This is some spectacular, very high-end work.  Check it out:

http://www.yyes.org/latest/

See what I mean?!?!  I am totally JEALOUS of the printer that got to work on that stuff.  Wow!

BTW:  Wanna follow Brent from YYES on twitter?  He’s @yyesbrent

If you are interested in discussing the production creativity we bring to the table, in our consultative, can-do approach, please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE

Highlight Printing, Minneapolis, MN: Examples of Beautifully Printed Design

Highlight Printing, a local printer near downtown Mpls, is creating a library of examples of beautifully printed pieces:

A well-designed, well-printed piece is like a piece of art…and should be appreciated for the art it truly is.  This area of my blog is dedicated to the appreciation of great printed design.  (If you would like to be featured, or if you know of a deserving design or designer, my contact info is below).

This is the 12th posting in the series and is featuring another local designer from the Minneapolis area.  I was fortunate enough to be introduced to this designer through a member of my BNI chapter.  He had designed some of her identity pieces and she had been mightily impressed…with good reason, I might add.  The designer’s name is Brock, of Brock Ray Creative.  And while seeming like a youngish guy (I didn’t ask), he has an incredible range of skills!  When we met yesterday I had the privilege of getting a walk-through of his portfolio.  I could tell right away that he is a lover of his craft and a true artist at heart.  An active member of the AIGA, he keeps it fresh, but with the client’s goals in mind.  It seems like he is the rare individual that just steps into his customer’s shoes and lives it, but if the customer gives him free range…watch out, that’s when the creative juices really get flowing!  And holy cow – I was blown away by his range of work!  Huge range creatively: professional business materials, to trade show booths to very “arty” stuff.  And huge range in media:  print, large scale 3-D (trade show booths), and web.  (I have to point out to the non-designers that while it is impressive enough to work WELL in both print and web, to design in large scale is a whole nother skill set!)

Here’s the LINK DIRECTLY TO THE PRINT SAMPLES, but I encourage you to look around at his other work.

This guy rocks…and that’s all I have to say about that.

If you are interested in discussing the production creativity we bring to the table, in our consultative, can-do approach, please contact us @ 612.522.7600 or through our website @ www.highlightprinting.com.  Also, we welcome your comments to this blog.

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE

Highlight Printing, Minneapolis, MN: Printing vs. Computer, which is “Greener”?: International Paper’s Sustainability News

Highlight Printing, a local printer near downtown Mpls, offers up some thoughts and data on the effects of paper and printing on the environment:

As America and the world move towards being better stewards of this great planet’s resources (yeah!), we need to make sure we are getting the FACTS about the environmental impact of our decisions.  For instance, I have long wondered about the battery-run cars…what is going to happen to all those batteries when theses cars reach the end of their life-span?  Yes, they have a smaller carbon footprint while in service, but what kind of resources are being used to create these super batteries and what kind of nastiness are they leaving in their wake?  I have no answer for this, but at the very least it makes me want to dig a little deeper into the facts about the REAL environmental impact of my decisions.

I ran across this e-brochure from International Paper  this morning about the impact of paper vs. computers on the environment and thought it was very interesting.  I encourage you to read it – it is a quick read and you’ll be a more informed consumer/print buyer if you do.

Paper is BY FAR the biggest consumable in the printing industry, therefore by working towards making the growth, harvesting, and production of it greener, it greatly affects the “green-ness” of the industry as a whole.   And the paper industry has been making strides for decades towards this goal.  As the article says:  they plant more trees than they harvest (1.7 million trees a day!), the forests are an important part of our healthy environment, the manufacturing of paper is a fairly “green” process, and at the end of its lifespan, the majority of paper is recycled.  Isn’t that what we are supposed to strive for…renewable, re-usable (“Hey, can I see that when you’re done?”), and recyclable?

Want more info?  Want to make sure you are using “green” printing methods?  Let’s talk!

  The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE

Highlight Printing, Minneapolis, MN: Reports “Full Frontal BBQ” Results From Crow River Championship BBQ Challenge, 2009

Highlight Printing, a local printer near downtown Mpls, sponsors the BBQ team “Full Frontal BBQ” and presents these results from the “Crow River Championship BBQ Challenge” on July 19th, 2009.

Full Frontal BBQ is a competition BBQ team lead by team captain (and one of Highlight’s owners) Don Bickford.

 There are 5 “Championship” level BBQ events in MN: 

  • MN in May, Austin, MN
  • Smokin’ In Steele, Owatonna, MN
  • Crow River Challenge, Watertown, MN
  • Big Island BBQ, Albert Lea, MN
  • SMSU Smokefest, Marshall, MN

The Crow River Challenge is 3 years old and Full Frontal has been there since the inception!  Hosted by the Watertown, MN Lions, and our friend and printing & BBQ mentor Mike Crom of Applied Graphics, this one is especially fun for us.  While Lisa Bickford (author of this blog, wife of Don Bickford, and co-owner of Highlight) is always on hand to help with the “presentation” component of the competition, friends Scott Krynski and Larry Manoleff have rounded out the team at this event all 3 years.   The icing on the cake (or maybe the sauce on the ribs is a more appropriate metaphor??) this year was that our good friend and paper-sales-rep-extraordinaire Dan Jones and his buddy Kent Berg serenaded the team on banjo and guitar during the Friday night chili contest. 

Besides a ton-o-fun, the Full Frontal Bbq team took home 2 awards:

  • 1st place in brisket – woo-hooo!!!!
  • 9th place overall in a field of 39 championship-level competitors

Don’s on a little BBQ contest sebatical for a couple months, but will keep perfecting the craft by bbqing for a few events for friends and organizations we support, including the Edison High School Sports Foundation Alumni Golf Tournament.  (He’s a 1980 graduate of Edison – go Tommies!)  This fall will include another Highlight Printing “Smokin’ in the Summer” thank-you bbq for clients, possibly a few more competitions, and …????

You can check out Don’s tweets @:  http://twitter.com/FullFrontalBbq

The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE.

Highlight Printing, Minneapolis, MN: Best Marketing ROI for Business

Highlight Printing, a local printer near downtown Mpls, offers up the following advice regarding your marketing dollars: 

Anyone who has read my blogs or articles (and knows what business I am in) knows that I, Lisa Bickford, owner of a printing company and lover of all things printed, have a bias towards printed marketing.  Shocking, I know.  The other thing that readers and clients can attest to is that I am a creative go-getter…aggressively on their side and always on the look-out for new and better ways to help their businesses succeed.  So, yes, while I admit to my bias, I have the ability to step away from it for the greater good of my readers and clients.

In the past year or so, I have fully embraced the use of the new “social networking” in marketing my own company, spending hours and hours weekly with twitter, LinkedIn, Facebook, Blogging, writing articles for on-line publications, e-newsletters, etc.  I have combined those efforts with our mix of direct mail and sales calls.  So I come to you from a position of knowledge when I tell you that if you are responsible for increasing sales for your company, and you aren’t using direct mail as part of the mix, you are missing the boat!  A recent article to support this:

Online and Offline Marketing Synergy

Everyone knows the “swing back” to printing will happen as the economy recovers a bit, but I would encourage my clients and readers to take advantage of the open playing field that is direct mail right now.  I mean, have you looked in your mailbox recently?!?!  It’s pretty barren – you have an opportunity to stand out like you haven’t been able to in years!  Take advantage of it.

And I know just the printer to help you…

  The author, Lisa Bickford, president of Highlight Printing, is a veteran of the printing industry and a lover of all things printed.  Since 1984 she has worked her way up through many areas of the industry before acquiring Highlight Printing in 1996 with her husband Don, who has also been in printing since the early 80’s.  The things she continues to find most satisfying are the wonderful business relationships that have developed with clients, vendors, & co-workers, and the energy that is created from challenge resolution.  You can email her directly at lisab@highlightprinting.com

This Printing Blog was launched in November, 2008, as a vehicle to share ideas, information, and innovationsTo see other topics within this blog, click HERE